Marketing & Sales
The size of an organization isn't necessarily an indication of how good it is. SHUR Sales is good because it cares! It gives you direct owner involvement. It is responsive.

Hugh Shyba, general partner and outside sales for San Jose and the East Bay. Hugh holds a marketing degree from San Diego State University and was awarded the Labell-Logan Award in 1998 for his entrepreneurial work for the ERA and Wescon Show.  Past President of Northern California Electronic Representatives Association and current Membership Chairman.

Terry Bakken, Senior Account Manager for the greater Silicon Vallley accounts.  Terry joins SHUR in 2010.   His past experience as Key Account Manager for Epcos and Vishay brings a strong commitment to excellence to SHUR Sales. Terry earned his  degree from WVCC. 

Ruth O'Sullivan, Adnimistration.  Ruth rejoins SHUR Sales to manage the back office.  Ruth now works remotely in Big Timber, Montana.  

How We Sell
Our sales and marketing plan is designed to achieve profit. This benefits our principals and helps finance the growth of SHUR Sales. Some of the basics of our plan include:
  • Full cooperation of your sales and marketing strategies
  • Focus on the development of qualified target accounts
  • Emphasis on design-in for new programs
  • A comprehensive distribution support and management program
  • Specialized forecast and quote reports for OEM and distribution analysis

You have questions. We have answers. And vice versa. That's communication. In Silicon Valley, it's fast or dead. We utilize a software program specific for reps called Info Management, a database system that provides a comprehensive history for all sales and marketing functions such as:
-Task follow up date
-Activity reports
-Direct mailings
-Distributor POS
-Forecast reports
-Lead Qual and follow up
 -Market analysis
-E-mail
-Quotes / Samples
-Sales commissions
-Telemarketing
-Trip recap reports

OEM sales make up about 70% of our overall sales. Account responsibility is account specific. OEM quotes are essential to creating opportunities, booking orders and growing the business! Quote reports for all principals can be requested at any time to get a snapshot of activity from all salespersons.